Mindcraft Academy

Client: Mindcraft Academy / After School
Services: Logo Formation, Slogan & Business Consultancy

Mindcraft Academy offers young minds enriching opportunities to learn –

about engineering, robotics, science and technology, but also art and more. We worked with this unique afterschool academy to highlight its focus on learning by having fun with a combination of dancing, energetic images and clean text, vibrant colors and whimsical design. We updated the classic image of intelligence, a glowing lightbulb, with playful colors and smooth curves of the infinity sign and interrogative mark to symbolize intellectual curiosity, creative thinking, problem solving, and learning.