Naming, brand development, and design of Pain Plaisir –
this artisanal bakery is eclectic, friendly, pleasant, and minimalist. Its name is reflective of French qualities such as artisanal baking, savoir faire, and true expertise. Its logo is indicative of a modern twist on a classic bakery font with a traditional, detailed image of a bouquet of wheat. Its colors reflect traditional beauty—light beige, butter, and baby blue—alongside modern accents in yellow, blue, and dark red.